How Zesty Virtual Assistants was born

Zesty Virtual Assistants began with a simple idea: no business owner should feel overwhelmed by the daily grind of admin, bookkeeping, and juggling everything behind the scenes. Founded by Heidi, a seasoned business owner with over 20 years of experience, Zesty was built to give business owners the freedom to focus on what truly matters – growing their business and enjoying life outside of work.

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Small business owners spend an average of

13 hours a week

on admin and bookkeeping – time that could be invested in growing their business.

(Source: SCORE)

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A bit about Heidi

From early childhood teaching to business leadership

Heidi’s journey began in London, where she worked as a mentor and advisor for early childhood centres. From there, her love of problem-solving and streamlining systems grew as she returned to New Zealand and ran her own businesses, including a rental company, managing a childcare business, and a retail shop with her husband. These experiences gave her an in-depth understanding of managing finances, leading teams, and navigating the pressures of business ownership.

Running Zesty is more than just a business – it’s a way to help others succeed

After years of running her own businesses and working across various industries, Heidi saw first-hand how time-consuming and draining back-office tasks can be.

This diverse experience laid the foundation for Zesty Virtual Assistants, where the mission is simple: to make business easier for you.

Whether you’re drowning in admin, struggling with payroll, or looking for strategic support, Zesty has the expertise to take the load off your shoulders.


Who we’ve worked with


Let’s work together

Start your journey to a stress-free business today

Running a business doesn’t have to be overwhelming. Book your free discovery call today to chat with Heidi about how Zesty can lighten your load and help your business thrive.

A Virtual Assistant can take care of a wide range of tasks, including admin, bookkeeping, payroll, CRM setup, social media, and more. At Zesty, we customise our services to fit your business needs, whether it’s tidying up your books, managing ongoing admin, or creating systems to streamline your processes.

If you’re not sure what to delegate, we’ll help you figure it out during our discovery call.

Heidi and her team bring decades of experience and a proven track record of helping businesses get organised and succeed. We operate with professionalism, confidentiality, and a commitment to creating solutions that truly work for your business.

We don’t just “do tasks” – we work as a trusted partner in your business. Whether it’s bookkeeping, payroll, admin, or strategy, we customise our services to suit your specific needs. It’s about giving you back time, clarity, and peace of mind.

Zesty works with businesses across a variety of industries, from solo entrepreneurs to small teams. Whether you’re in retail, trades, services, or something in between, we adapt to meet your unique needs.

Book a free discovery call! This is your chance to chat about your challenges, goals, and expectations. We’ll be upfront about how we can help and will always let you know if we’re not the right fit.