Our Story
From passion to purpose. Discover how Zesty began, how we’ve grown, and how we’re here to support your business in a way that actually makes life easier.
The Zesty Journey
Zesty began with a simple idea: no business owner should feel overwhelmed by the daily grind of admin, bookkeeping, and juggling everything behind the scenes.
Founded by Heidi, a seasoned business owner with over 20 years of experience, Zesty was built to give business owners the freedom to focus on what truly matters, growing their business and enjoying life outside of work. What started as hands-on virtual assistant support quickly became something bigger.
As Zesty worked with more businesses, a clear pattern emerged. Business owners didn’t just need help with tasks, they needed better systems, clearer structure, and the right support in the right place. That insight is what shaped Zesty into what it is today: The Zesty Collective.
Small business owners spend an average of
13 hours a week
on admin and bookkeeping – time that could be invested in growing their business.
(Source: SCORE)
A bit about Heidi
From early childhood teaching to business leadership
Heidi’s journey began in London, where she worked as a mentor and advisor for early childhood centres. From there, her love of problem-solving and streamlining systems grew as she returned to New Zealand and ran her own businesses, including a rental company, managing a childcare business, and a retail shop with her husband.
These experiences gave Heidi an in-depth understanding of managing finances, leading teams, and navigating the pressures that come with owning and running a business. She’s been in the thick of it, balancing cashflow, staff, systems, customers, and life outside of work.
Running Zesty is more than just a business – it’s a way to help others succeed
It’s a way to help others avoid the overwhelm Heidi knows so well, and build businesses that feel sustainable, organised, and supported.
Whether you’re drowning in admin, struggling with payroll, or looking for strategic support, Zesty has the expertise to take the load off your shoulders.
Evolving to support you better
After years of working across different industries and supporting hundreds of business owners, it became clear that one size support doesn’t fit all.
To serve our clients better, Zesty grew into three focused business arms; The Zesty Collective, each designed to do one thing really well, while still working seamlessly together.
The Zesty Collective
Today, Zesty operates as a collective of specialised businesses, giving clients the flexibility to get exactly the support they need, without unnecessary complexity:
Each business can stand on its own, but together they create a complete support ecosystem for business owners who want clarity, structure, and room to grow.
Our Mission
Our mission is still simple: to make business easier for you.
Whether you’re drowning in admin, need your books and payroll sorted, want a stronger online presence, or are ready to bring your systems together in one place, Zesty is here to support you with practical solutions and real understanding.
You don’t have to do it all alone.
Who we’ve worked with
Let’s work together
Start your journey to a stress-free business today
Running a business doesn’t have to be overwhelming. Book your free discovery call today to chat with Heidi about how Zesty can lighten your load and help your business thrive.